Edinburgh Freelance copywriter

As a freelance copywriter, I create engaging content for purpose-driven brands that connects with ethically conscious audiences. Don’t worry, no greenwashing nonsense here! Just honest, effective writing that stays true to your values, and drives real results.

I create high-quality website copy, blog articles, email marketing sequences, social media posts and more! Designed to tell your brand’s story and turn readers into loyal customers and advocates. I specialise in creating authentic, relatable, well-researched and value-driven content for ethical businesses and organisations. 

Hi, I’m Eloise

I’m a freelance copywriter based in Edinburgh, Scotland who works with brands around the world.

With over five years of experience in content writing and a first-class honours degree in English Literature and Creative Writing, I bring a strong foundation of storytelling, communication and strategy to every project I take on. I’m a native British English speaker and am confident in writing in American English.

I’m passionate about working with sustainable and ethical businesses, helping them to create compelling, purpose-driven content that connects to their audience. If you're looking for a freelance content writer who understands the power of impactful, ethical messaging, I’d love to chat!

Hire me as your freelance copywriter for content that…

🤝 Connects with a sustainable audience

Sustainability isn’t just a buzzword, it’s a movement. I specialise in creating messaging that speaks to eco-conscious consumers in a genuine way that inspires trust and advocacy. 

✨ Is creative and fun

As a freelance creative content writer, I bring a creative, human touch to my writing, making sure your brand stands out with fresh, relatable, and exciting messaging that resonates with your audience. 

⚡️ Is search engine optimised

With a background in SEO, I can blend creative storytelling with SEO-focused content, ensuring your website and blog posts attract the right audience.

🔎 Is well researched

Credibility is key, especially in industries that require expertise and trust. I take the time to ensure every piece of content is backed by accurate research, reliable sources, and industry insights.

CLIENT TESTIMONIALS

  • Image of Danielle Petch, Head of Editorial at TrustedHousesitters

    Danielle Petch, Head of Editorial at TrustedHousesitters

    "Eloise is a joy to work with! She is a great communicator and has consistently delivered engaging and well-written articles for us, always within deadline."

  • Image of Stephanie Odai

    Stephanie Odai, Founder of SwapC’s

    "Eloise undertook some copy edits on a few pages of my website. She was absolutely fantastic! Clear communication from the offset, setting out the timelines and how she would communicate the changes, which were delivered on time. All the changes she recommended, which included visuals as well as written copy were spot on. I will definitely be hiring this freelancer again for any of my future copy needs."

  • Image of Diarmuid Glynn

    Diarmuid Glynn, CEO & Co-Founder of EqualTo

    "Eloise was excellent managing our social media presence, creating and editing high-quality copy, and managing our Google Ads to materially increase our lead generation."

  • Profile Image of Neil Ambikar

    Neil Ambikar, CFO & Co-Founder of Narvi Payments

    "Eloise is a very good copywriter and we enjoy working with her. Especially the prompt replies and sticking to quick turnaround on work and meeting deadlines."

  • Image of Leander Stueble

    Leander Stueble, Co-Founder & Managing Partner of Invest2Change

    “Eloise was a pleasure to work with. From the offset she showed initiative, enthusiasm, and brought new ideas to the team. Her creativity combined with her academic writing skills made her a perfect fit for our company.”

  • Image of Susie & Alex, Owners of Lamington Therapies and Lamington Cafe

    Susie & Alex, Owners of Lamington Therapies and Lamington Cafe

    "Working with Eloise was effortless and she was very patient with us as it was our first time setting up anything like this. She was great at meeting with us and getting to know what we wanted bang-on. We are very happy with the final websites."

  • Image of Abigail Shepherd

    Abigail Shepherd, Co-Founder and Editor of Perthshire Magazine

    “It was lovely working with Eloise! She had lots of enthusiasm and ideas and her articles were always well written, engaging and on time.”

Client work and guest posts

  • Why do cats live longer than dogs?

    TrustedHousesitters | Pets | Published: 19 June 2024

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  • Are cats smarter than dogs?

    TrustedHousesitters | Pets | Published: 16 July 2024

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  • A woman travelling in Vienna

    A solo female traveler’s guide to Vienna

    TrustedHousesitters | Travel | Published: 27 March 2024

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  • Woman visiting Berlin as a solo female traveller.

    A solo female traveler's guide to Berlin

    TrustedHousesitters | Travel | Published: 22 March 2024

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  • Trilling in cats: what is it and why do cats do it?

    TrustedHousesitters | Pets | Published: 12 January 2024

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  • How my landscape inspires mindful, reflective writing

    Write Wiser | Scotland, Writing | Published: 17 April 2023

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